Since 2012
The Hard Way — On Purpose
KYA Swim was built on a belief that fewer, better pieces create more confidence.
Reversible swimwear became our signature not because it was easy — but because it was harder. Designing a suit that works beautifully on both sides requires double the intention. Every seam must lay flat. Every curve must support the body. Every detail must hold up inside and out.
This approach allows one piece to do more — travel lighter, style effortlessly, and adapt to how you want to feel that day.
Fewer pieces. Better choices. Swimwear designed to work with your life, not complicate it.
Made Close. Made Right.
KYA Swim is designed and handcrafted in California — where the brand is headquartered and where quality is never outsourced.
We pay a premium for fabrics sourced in the U.S. and knit locally in California, chosen for their softness, durability, and performance. This close-to-home process allows us to test, refine, and perfect each design without delays or compromises.
Fit is everything — and it’s never one-size-fits-all. Every style is tested across multiple body types, reworked and refined down to the smallest detail, sometimes adjusting a seam or shaving a quarter inch until it feels just right. This level of precision is only possible when designers and makers work side by side — because your fit deserves it.
Designed with you in mind
KYA Swim is designed to feel good — not just look good.
Every body is different, which is why each piece is fit-tested across multiple body types to ensure it flatters, supports, and moves with you in real moments.
No stiff construction. No over-engineering. Just thoughtful design that holds its shape, stays comfortable, and feels effortless from the first wear.
This is swimwear you reach for again and again — because it fits the way you live.
Founded with Intention
KYA Swim was founded in 2012 by Kylie Genesoto, driven by a desire to create swimwear that women truly feel confident wearing.
From the very beginning, Kylie was deeply involved in every part of the process — from fabric selection and construction to fit testing and wear testing on real bodies. She learned the hard parts, stayed close to the details, and refused to release anything that didn’t feel right.
That hands-on, quality-first approach continues to guide KYA today.
Because confidence isn’t about trends. It’s about intention, craftsmanship, and fit you can trust.
Confidence in Every Fit — Since 2012
